Choosing the right content type of video is an important process in your video marketing strategy for your business.
However, when creating Video content for your business, it is common to lose pace and track of content creation. So it is always important to stay on track with your goals aligned with every video you create.
In this Blog, we will cover various types of Marketing videos predominantly used by many brands and businesses to market their products. Also, understanding the business benefits of those content types will help you with choosing the right format for your business model.
The Most commonly used formats are:
8 Common Types of Content for Video Marketing
- Demo videos
- Explainer videos
- Brand Videos
- Social Engagement Videos
- Video Trailer Ads
- Testimonials and Reviews:
- Behind-the-scenes videos
- User-Generated Videos:
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Demo Videos
These showcase how a product works. Highlight unboxings, installations, configurations, and key features. Demo videos serve an educational purpose, helping viewers understand the “working” of a product.
Example: Let's say, you’re launching a water purifier system that can be installed by anyone. Create a demo video showcasing the sleek design, product features, and easy installation process.
The same goes for other utility products like Car wash products, Bags, Kitchen utensils, Electronic items in day-to-day life, furniture, and sanitary ware for your home.
Business Benefit: Demo videos build trust, answer common questions, and drive sales. They allow viewers to visualize themselves using your product & its benefits.
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Explainer Videos
This focuses on “How”,” Why”, and “What” questions revolving around your product or services. Use animations, graphics, and clear narration to explain your product or service. These videos are excellent for introducing new offerings.
Explain your product in a very simplified manner to educate about your product to customers
Example: Let's say you are selling a Baby product. Your target customers would be the Baby’s parents. An explainer video could showcase how your product is good for a Baby’s skin, and how it will help the baby to nourish well. Explaining will educate the need for your product and give a better understanding easily when they come across your website/product.
Business Benefit: Explainer videos quickly communicate your value proposition to potential customers. They enhance understanding, reduce confusion, and increase conversion rates.
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Brand Videos
These tell your brand’s story. Showcase your mission, values, and unique selling proposition.
Example: If your company sells coffee, or you own a coffee shop, Visualising the story from the origin of the coffee like showcasing a random villager making that coffee bean, and how it travels through many processes to make the coffee and Filming the process will create a unique brand storytelling method.
Business Benefit: Strengthens the overall perception of the brand, and increases authenticity and loyalty. Create more connections with your customers.
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Social Engagement Videos
Show the actual social interaction of your company with the outside world. If your product solves any particular problem in society, bring it to light, record the interaction publicly, and post it on your social media.
Example: Have a talk with the outside world once in a while. Record videos of live interaction with people and answer real-time questions from the crowd. Use these videos and share them with your social media at relevant times with consistency.
If you cannot reach anyone physically, host a live Q&A session with your CEO or yourself on social platforms which you have good engagement with. Share your opinions as a team in get-together sessions with people and share them for public feedback
Business Benefit: Social engagement videos create a community. They humanize your brand, improve customer relations, and encourage audience participation.
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Video Trailer Ads
These are the most common types of advertisements that you see for all gadgets and electronic devices when they come to the market. A 30-second trailer of the product showcases everything important about the product in a very creative manner.
Example: A 30-second YouTube advertisement for a New smartphone model.
Similarly, you can do it for your product which can be a daily utility product, Handmade crafts, Fashion, or clothing materials, and put yourself to the task of making a short trailer focusing only on your product with suitable music. The easiest form of finding the right music and stock videos will be from Pixabay, Mixkit & these kinds of websites.
For more free resources for the video content creation process check out this blog “Best free asserts to make Video content in 2024 to grow your e-commerce business - beginner guide”
Business Benefit: Video ads increase brand visibility, drive traffic, and boost conversions. They allow you to reach a wide audience and create a memorable first impression.
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Testimonials and Reviews
These are the clips that showcase the customer feedback about your product and service. When you are getting your first few customers, do not miss the opportunity to get their feedback and testimonials. Videos of this feedback will be of great use when you share them across social media and for growing your trust factor among people.
Example: A compilation of short video clips featuring happy customers praising your eco-friendly cleaning products.A short-form content of how your product helped your customers.
Business Benefit: Testimonials build credibility, influence purchasing decisions, and boost sales.
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Behind-the-Scenes Videos
Many companies use behind-the-scenes videos to become more relatable. Audiences love to be reassured that there are real people behind a brand.
Example: A simple clip of office desk space, office hours, how you people work, and a compilation of the employees behind the company and presenting your team behind the works of your product.
Business Benefit: Brand awareness, Build more credibility for your brand, give wider ideas for content marketing strategy with personal engagement.
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User-Generated Videos
To boost engagement, you can encourage customers to post videos of themselves with a newly purchased product or experience using the product for ‘X’ months or days. The more you encourage these, it will give good results with the organic growth of your brand.
Example: User-Generated Videos of Hero Snowboard 2022 Burton Hometown Hero Snowboard Review | Curated (youtube.com)
Business benefit: UGC builds community. It increases brand awareness, encourages your customer's participation, and organically adds authenticity.
Choosing the Right Video Type
Always remember that Video marketing works effectively based on a combined approach with planning and strategy.
Before getting into video content creation, it is important to have a clear understanding of your goals and target audience.
For a comprehensive beginner's guide to video marketing, \check out our blog post here: Ecommerce Video Marketing for beginners
Research Your Product:
Before creating video content, it's essential to conduct thorough market research to gain insights into your product or service. This will help you determine the most effective type of content to showcase your product/service.
For instance, if you're offering an online course, consider using trailer videos and advertisements to provide a glimpse of what learners can expect. These types of videos serve as powerful tools to attract your target audience and drive sales.
Similarly, if your product is a utility product for home use, then start with Demo videos of your product, or User-generated review videos to reach your audience better.
Thus, understanding the type of your product is very important. As noted above, each type requires different marketing efforts.
Selecting the Right Format:
When choosing the format for your videos, it's essential to align with your brand's voice and values. Whether it's educational, entertaining, or informative, the format should resonate with your target audience and reflect your brand identity.
By selecting the most suitable video formats for your business, you can effectively communicate your message and engage your audience, ultimately driving success in your video marketing journey.
